Simcordia is a Richmond based business and executive coaching company that works with business owners and executives.  We serve our clients in most of the state of Virginia, Washington DC, South Maryland and Baltimore.  We provide growth and improvement to the businesses and people that we work for.  Our name Sim Cordia is a cross between Simplicity and Concordia.  Concordia in Latin is translated as “With One Heart” or simply put Harmony.  Imagine if all of life, personal and business, was “With One Heart”?  We are passionate about what we do and care deeply about the people we work with and for.  We can’t wait to meet you and hear more about your goals and aspirations.  Where shall we begin?

Mission statement

“Build and Improve Businesses and the Lives of the People within Them.”

The Founding of Simcordia – A letter from the founder Avi Gunzburg

Hi! Thanks for visiting our website. I have been asked by many people what inspired me to start Simcordia, so please allow me to share my story with you. After a long journey through starting, owning, and growing a carpet and flooring company – of which I still own and now have a fantastic team that takes care of it – www.thecarpetwarehouse.com – I have found that the real purpose and meaning to life is Relationships and Giving. Relationships are irreplaceable and Giving creates a loop that never ends. The act of giving creates a loop especially when you are able to give out of love, love is an infinite resource that never runs out. You never have to stop giving love. In fact, withholding love takes more effort than giving it freely. All of this can apply on a personal level, business level, or both.

I find purpose and meaning in my daily life by giving of myself to other people and companies and helping them through my Coaching and Development training and experience.

I help the people and companies that I work with Achieve Clarity and Growth through Simplicity and Harmony. Of that sentence, Harmony is my favorite word. In Latin Harmony is Concordia – meaning “With One Heart”. Imagine if every relationship (corporate and personal), every culture, and every organization was centered around living “With One Heart”!? I get excited to explore these paths with everyone and anyone I meet and have the pleasure of working with. Just imagine the possibilities.

I really appreciate you taking the time to look through our website and consider us for your coaching project. Thank you.

Where Shall We Begin?

“If you don’t love what you do, well, then you should close up shop and throw rocks at it.”  – Bob Shaw